Devastation of Old Markets

Devastation of Old Markets

By Bennett Sherry

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Rebuilding the World: Origins of the Cold War

World War II changed how humans made and used goods. It devastated countries in Europe and Asia. These countries needed to rebuild after the war. There was a lot of disagreement about how to do so. The biggest disagreement was between the United States and the Soviet Union.

This disagreement led to the Cold War. It was called a “cold” war because they did not fight each other directly. They just wanted to spread their economic systems around the world.

The Soviets were communist. They believed in economies controlled by the state. The Americans were capitalists. They believed in free markets. They wanted the world to embrace capitalism. They sent military and economic aid to their allies.

After the war, the Soviets took control of Eastern Europe. The U.S. rebuilt Western Europe. They did this using the Marshall Plan. It sent billions of dollars to seventeen countries. It helped create economic “miracles” in several countries. Germany is one country that benefitted greatly from the U.S.’s efforts to rebuild Western Europe. The Marshall Plan kept the Soviets from expanding into Western Europe.

Historian David Landes and Sociologist Immanuel Wallerstein wrote about the recoveries of Germany and Japan. They disagreed on the reason behind the U.S.’s efforts to rebuild. Landes insisted that the recoveries were built on “work, education, determination”, and American financial assistance.

Wallerstein claimed that the U.S. decided to help because they hoped that the economic success of their allies (like Germany) would convince more countries to join their side, rather than the Soviets’.Decolonization and economic dependency.

Prime Minister Nehru (India), President Nkrumah (Ghana), President Nasser (Egypt), President Sukarno (Indonesia), and President Tito (Yugoslavia) at a “neutralist summit conference” in 1960, where they proposed an alternate path for the world.
The German city of Nuremberg in ruins, 1945, on the right is a statue of Kaiser Wilhelm I.
Gamal Abdel Nasser (Egypt), Josip Broz Tito (Yugoslavia), and Jawaharlal Nehru (India) at the Conference of Non-Aligned Nations held in Belgrade, September, 1961.
"Was the Cold War about economics—or ideology?"

Decolonization and economic dependency

After the war, European empires in Africa and Asia collapsed. Colonized countries became independent. Europe lost power in international politics. African and Asian countries spoke out against inequality, and some refused to follow either the U.S. or Soviet Union.

Western Europe and Japan needed raw materials to rebuild. They got these from the former colonies. They relied on people in Asia, Africa, and Latin America. Farmers there grew cash crops. Cash crops are crops that are sold, not eaten by the people who grew them.

Farmers became dependent on the money they made from selling their crops. They were unable to grow food for themselves, and were forced to rely on aid from richer countries. This created a system of dependency. Kwame Nkrumah was Ghana’s first president. He called this new system neo-colonialism.

Some countries fought against this system. They nationalized industries. This meant that the government took control. For example, Iran’s government took control of the country’s oil industry.

The U.S. saw this as a step toward communism. It worked against leaders who nationalized industries. It helped remove these leaders from power. They wanted countries to adopt capitalism.

The Shah of Iran, Mohammad Reza Pahlavi, and American President, Lyndon B. Johnson, June 5, 1964.
President John F. Kennedy Meets with the President of the Republic of Ghana, Dr. Kwame Nkrumah, March 8, 1961.
Dependency: the condition of relying on another for help or support
Neocolonialism: the use of economic, political, or other means to retain control over former colonies
Redlining: a financial and loan practice of excluding people, often by race, from certain neighborhoods and denying public services to certain neighborhoods
Consumption: the purchase of goods and services

Consumption and inequality

People in the U.S., Japan, and Western Europe bought more goods. Americans bought large homes in the suburbs. They bought new cars and washing machines. There was inequality in wealthy nations. Black Americans were often unable to buy a new house. There were racist Jim Crow laws. There was also redlining laws. These denied equal opportunities for African Americans.

There was also a setback for women’s rights after the war. Many women had filled the jobs of men during the war. They kept the economy moving with their consumption.

After the war, they went back to working in the household. New tax laws encouraged male- dominated households. This made women dependent on men.

1950 General Electric Automatic Washer Advertisement, Life Magazine, March 27, 1950. See how different women and their role in society was depicted compared to the above poster.

The period after World War II saw great changes. Large economies were rebuilt. Much of the world was freed from living under empires.

However, this period also started the Cold War. It created a system of dependency. Both led to years of conflict. They also created inequalities between rich and poor nations. Many of these inequalities continue today..

Woman working in an airplane factory, 1943.
1950 General Electric Automatic Washer Advertisement, Life Magazine, March 27, 1950. See how different women and their role in society was depicted compared to the above poster.

Source

Cohen, Lizabeth. A Consumer’s Republic: The Politics of Mass Consumption in Postwar America. New York: Vintage books, 2003.

Landes, David. The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor. New York: W.W. Norton and Co., 1999.

Wallerstein, Immanuel. “The World-System After the Cold War.” Journal of Peace Research 30, no. 1 (1993): 1-6.

Weisener-Hanks, Merry. A Concise History of the World. New York: Cambridge University Press, 2015.

About the author

Bennett Sherry The author of this article is Bennett Sherry. He holds a PhD in History from the University of Pittsburgh and has undergraduate teaching experience in world history, human rights, and the Middle East at the University of Pittsburgh and the University of Maine at Augusta. Additionally, he is a Research Associate at Pitt’s World History Center. Bennett writes about refugees and international organizations in the twentieth century.

Image credits

Creative Commons This work is licensed under CC BY 4.0 except for the following:

Prime Minister Nehru (India), President Nkrumah (Ghana), President Nasser (Egypt), President Sukarno (Indonesia), and President Tito (Yugoslavia) at a “neutralist summit conference” in 1960. These leaders were calling for the US and USSR to resume diplomatic relations, and saw alternative pathways to what the two superpowers were laying out. © Bettmann/Getty Images.

The German city of Nuremberg in ruins, 1945, on the right is a statue of Kaiser Wilhelm I. By National Archives and Records Administration, public domain. https://commons.wikimedia.org/wiki/File:Nuremberg_in_ruins_1945_HD-SN-99-02987.JPG#/media/File:Nuremberg_in_ruins_1945_HD-SN-99-02987.JPG

Gamal Abdel Nasser (Egypt), Josip Broz Tito (Yugoslavia), and Jawaharlal Nehru (India) at the Conference of Non-Aligned Nations held in Belgrade, September, 1961. Public domain. https://commons.wikimedia.org/wiki/File:Jawaharlal_Nehru,_Nasser_and_Tito_at_the_Conference_of_Non-Aligned_Nations_held_in_Belgrade.jpg

President John F. Kennedy Meets with the President of the Republic of Ghana, Dr. Kwame Nkrumah, March 8, 1961. By Abbie Rowe, John F. Kennedy Presidential Library and Museum, public domain. https://commons.wikimedia.org/wiki/File:President_John_F._Kennedy_Meets_with_the_President_of_the_Republic_of_Ghana,_Osagyefo_Dr._Kwame_Nkrumah_(JFKWHP-AR6409-A).jpg

The Shah of Iran, Mohammad Reza Pahlavi, and American President, Lyndon B. Johnson, June 5, 1964. By Library of Congress, public domain. http://www.loc.gov/pictures/item/2016646537/

Woman working in an airplane factory, 1943, by Alfred T. Palmer, Office of War Information, Bureau of Public Inquiries. By Library of Congress. Public domain. http://www.loc.gov/pictures/item/95504675/

1950 General Electric Automatic Washer Advertisement, Life Magazine, March 27, 1950.See how different women and their role in society was depicted compared to the above poster. By SenseiAlan, CC BY 2.0. https://www.flickr.com/photos/91591049@N00/39523748315


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