Devastation of Old Markets

By Bennett Sherry
World War II broke the world. As the United States and Soviet Union tried to put it back together, they clashed in the Cold War. While many economies recovered and grew, the Cold War also produced a global system of inequality between rich and poor nations.

Cookie Policy

Our website uses cookies to understand content and feature usage to drive site improvements over time. To learn more, review our Terms of Use and Privacy Policy.

Five men stand together in front of a grand staircase.

Rebuilding the World: Origins of the Cold War

World War II changed how humans made, traded, and consumed goods. The war left the economies of Europe and East Asia devastated. As many as 80 million people died in the war. After the war, nations had to rebuild and rethink the global system, but there were disagreements on how to do so. The biggest disagreements were between the United States and the Soviet Union.

The United States and the Soviet Union fought for influence over the rest of the world, which sparked the Cold War. It was called a “cold” war because the two superpowers rarely fought directly against one another. Instead, they engaged in an arms race. They each wanted to spread their economic models to other parts of the world. The Soviets were communist, which meant that they believed in state-planned economies. The Americans were capitalist, which meant that they favored free markets. Both superpowers sent large amounts of financial and military aid to their allies.

After the war, the Soviets took control of Eastern Europe. The United States feared Soviet expansion into Western Europe. It implemented a plan to rebuild Western European economies that were left in ruins by the war. The Marshall Plan, named after Secretary of State George Marshall, sent billions of dollars in economic aid to seventeen countries in Europe. The plan was a massive success, as there were economic “miracles” in countries like Germany, the United Kingdom, France, and Greece. The U.S. also aided Japan after the war.

People walk through a city that has been reduced to ruins. A statue of a man on horseback stands on top of a pile of rubble, next to a bombed-out building. One person drives a military vehicle through the wreckage and several others walk through.
The German city of Nuremberg in ruins, 1945, on the right is a statue of Kaiser Wilhelm I. By National Archives and Records Administration, public domain.

Historian David Landes wrote about the Japanese and German recoveries. He insisted they were built on “work, education, determination,” and American financial assistance. He said the U.S. helped these countries to block the Russian threat. The sociologist Immanuel Wallerstein, however, disagreed. Instead, he claimed that the Americans helped because the “world-economy needed the re-entry of these countries both as major producers and as major customers for US production.” The Americans embraced the idea of a “free world” in opposition to the communist world of the Soviet Union. They hoped that the success of their allies would convince more countries to embrace capitalism. By the 1950s, the American government saw all foreign policy in the context of the global Cold War.

Decolonization and economic dependency

One of the most important changes after World War II was the collapse of European empires in Africa and Asia. In 1945, over a third of the world’s people lived in a colonized nation. Between 1945 and 1970, nearly every colonial nation gained its independence.

European nations lost power in global politics. Leaders of the newly independent nations of Africa and Asia spoke out about international inequalities. They spoke against economic exploitation and racial inequality around the world. In the 1960s, Indian Prime Minister Jawaharlal Nehru led the Non-Aligned Movement. It was a collection of countries that refused to side with either the United States or the Soviet Union. Instead, they decided to invest in their own countries.

Three men sit at a table, smiling, each looking over a piece of paper. One man is writing something down.
Gamal Abdel Nasser (Egypt), Josip Broz Tito (Yugoslavia), and Jawaharlal Nehru (India) at the Conference of Non-Aligned Nations held in Belgrade, September, 1961. Public domain.

The economic revivals in Western Europe and Japan were aided by American money. However, they were primarily built on the exploitation of former colonial nations in Africa, Asia, and Latin America. Farmers there were forced to produce cash crops. These were exported to richer nations rather than consumed locally. Poorer nations, therefore, relied on food imports or aid from wealthy countries. This created a system of dependency.

Wealthy countries became richer by turning resources from poor countries into consumer goods. Poor countries became dependent on foreign trade and foreign aid to feed their people. Kwame Nkrumah, Ghana’s first president, created the term “neo-colonialism” to describe this system.

Two presidents, dressed in suits, stand next to each other at a podium in front of two microphones.
President John F. Kennedy Meets with the President of the Republic of Ghana, Dr. Kwame Nkrumah, March 8, 1961. By Abbie Rowe, John F. Kennedy Presidential Library and Museum, public domain.
A picture of two, smiling men, standing next to one another. Both are dressed in suits and ties.
The Shah of Iran, Mohammad Reza Pahlavi, and American President, Lyndon B. Johnson, June 5, 1964. By Library of Congress, public domain.

Leaders in Africa, Asia, and Latin America fought against this system of neocolonial dependency. Many built up their country’s industry or nationalized industry. Nationalizing industry means taking private industries and placing them under the public ownership of the government. For example, the leader of Iran nationalized the oil industry, which had been controlled by a British oil company.

The American government saw all foreign policy as part of the Cold War. It was suspicious of countries that nationalized industry, believing them to be associated with communism and the Soviet Union. The U.S. military and intelligence agencies worked against these countries in order to stop the spread of communism. The CIA helped organize coups that removed leaders in Iran, Ghana, Chile, and other countries. They replaced them with leaders who gave the industries back to private ownership.

Consumption and inequality

The revival of Western Europe and Japan and new American wealth created greater demand for consumer goods. Americans moved to larger homes in the suburbs. They bought new cars, washing machines, and household products. This created a greater demand for raw materials such as oil, coffee, and rubber from poorer countries.

An advertisement for a washing machine shows a picture of a blonde woman in a blue dress smiling in front of a washing machine, holding a pile of neatly folded towels. A headline reads “The World’s Finest Automatic Washer!”
1950 General Electric Automatic Washer Advertisement, Life Magazine, March 27, 1950. By SenseiAlan, CC BY 2.0.

There were problems of inequality within wealthy nations. For example, black Americans did not have the same opportunities as white consumers. Racist Jim Crow and redlining1 laws prevented them from moving to new suburban homes. They were excluded from the new American dream of cars, homes, and fancy consumer goods.

The end of the war was also a setback for women in the United States. During the war, many women had filled the jobs of men and kept the economy moving. After the war, however, most returned to working in household roles. New tax laws in the U.S. encouraged traditional patriarchal (male-dominated) households, making women financially dependent on men.

The period from 1945 to 1970 saw the rebuilding of some of the world’s largest economies. One-third of the human population was liberated from the bonds of empire. However, this period also started the Cold War and the system of dependency. Both produced decades of conflict. They also produced massive inequalities between the richest and poorest nations and people. These inequalities would only worsen in the 1970s and 1980s, and many continue today.

A billboard reads “The more WOMEN at work the sooner we WIN”, and depicts a woman in a red uniform working on an airplane window.
Woman working in an airplane factory, 1943, by Alfred T. Palmer, Office of War Information, Bureau of Public Inquiries. By Library of Congress. Public domain.

1 Redlining is a financial and loan practice of excluding people from certain neighborhoods and denying public services to certain neighborhoods, often with racist motivations.

Source

Cohen, Lizabeth. A Consumer’s Republic: The Politics of Mass Consumption in Postwar America. New York: Vintage books, 2003.

Landes, David. The Wealth and Poverty of Nations: Why Some Are So Rich and Some So Poor. New York: W.W. Norton and Co., 1999.

Wallerstein, Immanuel. “The World-System After the Cold War.” Journal of Peace Research 30, no. 1 (1993): 1-6.

Weisener-Hanks, Merry. A Concise History of the World. New York: Cambridge University Press, 2015.

Bennett Sherry

Bennett Sherry holds a PhD in History from the University of Pittsburgh and has undergraduate teaching experience in world history, human rights, and the Middle East at the University of Pittsburgh and the University of Maine at Augusta. Additionally, he is a Research Associate at Pitt’s World History Center. Bennett writes about refugees and international organizations in the twentieth century.

Image credits

Creative Commons This work is licensed under CC BY 4.0 except for the following:

Cover: Prime Minister Jawaharlal Nehru (India), President Kwame Nkrumah (Ghana), President Gamal Abdel Nasser (Egypt), President Sukarno (Indonesia), and President Tito (Yugoslavia) at a “neutralist summit conference” in 1960. These leaders were calling for the US and USSR to resume diplomatic relations. © Bettmann/Getty Images.

The German city of Nuremberg in ruins, 1945, on the right is a statue of Kaiser Wilhelm I. By National Archives and Records Administration, public domain. https://commons.wikimedia.org/wiki/File:Nuremberg_in_ruins_1945_HD-SN-99-02987.JPG#/media/File:Nuremberg_in_ruins_1945_HD-SN-99-02987.JPG

Gamal Abdel Nasser (Egypt), Josip Broz Tito (Yugoslavia), and Jawaharlal Nehru (India) at the Conference of Non-Aligned Nations held in Belgrade, September, 1961. Public domain. https://commons.wikimedia.org/wiki/File:Jawaharlal_Nehru,_Nasser_and_Tito_at_the_Conference_of_Non-Aligned_Nations_held_in_Belgrade.jpg

President John F. Kennedy Meets with the President of the Republic of Ghana, Dr. Kwame Nkrumah, March 8, 1961. By Abbie Rowe, John F. Kennedy Presidential Library and Museum, public domain. https://commons.wikimedia.org/wiki/File:President_John_F._Kennedy_Meets_with_the_President_of_the_Republic_of_Ghana,_Osagyefo_Dr._Kwame_Nkrumah_(JFKWHP-AR6409-A).jpg

The Shah of Iran, Mohammad Reza Pahlavi, and American President, Lyndon B. Johnson, June 5, 1964. By Library of Congress, public domain. http://www.loc.gov/pictures/item/2016646537/

1950 General Electric Automatic Washer Advertisement, Life Magazine, March 27, 1950. By SenseiAlan, CC BY 2.0. https:// www.flickr.com/photos/91591049@N00/39523748315

Woman working in an airplane factory, 1943, by Alfred T. Palmer, Office of War Information, Bureau of Public Inquiries. By Library of Congress. Public domain. http://www.loc.gov/pictures/item/95504675/


Newsela

Articles leveled by Newsela have been adjusted along several dimensions of text complexity including sentence structure, vocabulary and organization. The number followed by L indicates the Lexile measure of the article. For more information on Lexile measures and how they correspond to grade levels: www.lexile.com/educators/understanding-lexile-measures/

To learn more about Newsela, visit www.newsela.com/about.

The Lexile Framework for Reading

The Lexile® Framework for Reading evaluates reading ability and text complexity on the same developmental scale. Unlike other measurement systems, the Lexile Framework determines reading ability based on actual assessments, rather than generalized age or grade levels. Recognized as the standard for matching readers with texts, tens of millions of students worldwide receive a Lexile measure that helps them find targeted readings from the more than 100 million articles, books and websites that have been measured. Lexile measures connect learners of all ages with resources at the right level of challenge and monitors their progress toward state and national proficiency standards. More information about the Lexile® Framework can be found at www.Lexile.com.