Marketing 101: Foraging or Farming?
WORLD HISTORY PROJECTORIGINS / LESSON 2.5ACTIVITYMARKETING 101: FORAGING OR FARMING?Unless otherwise noted, this work is licensed under CC BY 4.0. Credit: “Marketing 101: Foraging or Farming?”,OER Project, https://www.oerproject.com/1PurposeComparingthe positive and negative aspects of foraging and farming will help you evaluate why most people made the switch to farming, but alsowhy this change was a gradual process that not everyone chose to make.Process1.Think about the pros (benefits) and cons (drawbacks) of foraging and farming. List as many as you can below.ForagingFarmingPros Cons2.Choose one of the lifestyles to promote in a 30-second commercial. Circle your selection.•Foraging•Farming3.Now, create a storyboard for your commercialon the next page. A storyboard includes what’s happening on the screen (drawings, images) as well as what, if anything, isbeing said(a commercial doesn’t have to have words, if the images tell the story).Think about good commercials you’ve seen as you create your storyboard. Good commercialsarememorable, they often have a compelling narrative, and most important, they’re very clear about what they’re “selling.”You’ll find criteria for a good commercial on page3.
WORLD HISTORY PROJECT ORIGINS / LESSON 2.5ACTIVITYMARKETING 101: FORAGING OR FARMING?2
WORLD HISTORY PROJECT ORIGINS / LESSON 2.5ACTIVITYMARKETING 101: FORAGING OR FARMING?3Criteria for making a great commercialCriteriaDescriptionNotesProductClear understanding of lifestyle (foraging or farming).SloganA catchy phrase or sentence that will attract people to your product.Advertising techniquesUse at least two techniques: Call-to-action, claim, humor, hype, repetition, fear, special ingredients. You may find others online that you would rather use.CustomerWho is your target audience and how will you attract them to your product?CompetitionWhat does the other lifestyle offer and how can you counteract this?EvidenceUse at least three pieces of evidence from course materials that help advertise or explain your lifestyle.Extension option:Your teacher may have you create the 30-second commercial you have storyboarded. Yourcommercial shouldconvince people that your chosenlifestyle is better than the other. While you should be creative and have fun with your commercial, you also have to make sure it’shistorically accurate. You also have toinclude aspects of what real-life advertisers might include in a marketing plan.